As a property buyer, how do you find a property you want to buy? Is it in a newspaper, magazine, or just randomly while strolling through social media?
When you come across a property with its descriptions for intending buyers, it means the property was listed for sales. However, the term you used to describe this is called ‘Property Listing’. Property listing is basically done to put out available properties on the market and get prospective buyers to find them.
As a property seller or seller’s agent, how do prospective buyers have access to the property you want to sell?
Property listing is a very important process that helps property sellers and buyers to connect easily. It fastens the transaction process because it contains all necessary information needed by a buyer to make a purchase offer.
In this blog post, you will learn about property listing and a simple guide to it as property buyer or seller.
What Is Property Listing?
This refers to putting up a property for sale in the market with all the information needed by potential buyers to make their purchase decision. A complete property list must contain all the necessary information so as to be able to get the right buyers.
Steps To Effective Property Listing for Sellers
There are various steps a seller can take to put their property in the market for potential buyers to see. However, in this blog post, we have highlighted five (5) effective steps to get the best leads on your property listing.
Identify Your Target Market: Before you even create your property listing description, you must have identified who prospective buyers should be. To identify your target market, you should answer some questions including.
- Are you listing a residential or commercial property?
- Is the property suitable for a single individual or a family accommodation?
- What is the market value of the property you are listing and who can afford it? and so on.
- Are you selling to the regular property buyer or to the bourgeoisie who want luxurious property?
Answering these questions will help identify what platform you can easily find your prospective buyers. It will also help you decide on the descriptive tone of your listing.
Develop A Compelling Descriptive Content: If you want to get relevant leads on your property listing, then create the right description that targets your audience. A description that will get your prospects’ attention because first impression matters. You do not want to put out the wrong information and get prospects who would not buy.
The property listings should contain high quality images, information on its location, specifications, price (is it negotiable?) and unique features.
Choose the Right Listing Platform: As stated earlier, knowing who wants to sell to make it easy for you to choose a listing platform. You should not have listings in newspapers or magazines when the majority of your target audience are scrolling through social media.
Make Plan for Inspection Visit: Most property buyers would want to physically assess the property, though they had seen the images on its listing. Can you blame them? No, they are only playing safe. However, most might visit and still not buy, you should not be discouraged as this is a stage you cannot avoid. Ensure the property you listed for sale is in a good condition that will appeal to your prospects.
Put Clear Call to Action: The property listings should not end without a calling prompt to your prospects on what you want them to do. Do you want them to schedule an inspection? Can they call to discuss the terms of the property acquisition? Would you prefer they sent emails on a proposed offer?
How To Find Good Property Listing as a Buyer.
Real Estate Companies Website: You can visit the websites of the trusted real estate companies to view the listings of their properties for sales.
Social media: You can also find listings of properties of different media platforms like instagram, Facebook, LinkedIn pages of real estate companies.
Classified Property Listing Website: There are renowned websites that are used mainly for listing available properties for sales.
Open Houses: You can attend open house events organized by real estate companies to see properties available for sales.
Conclusion
To get the best property listing as a buyer or seller, all processes must be done correctly. Are you an agent looking for a property for your client? Contact us at Novarick Homes and Properties Limited.
Visit our website at Novarick Homes and Properties Limited to view our property listing. You can also schedule consultation on how we can get the best buyer for your property.
